Whiskas cat food a leading brand in South Africa. They have been keeping cats’ tummies from grumbling since 1958. For the past 56 years they have been dedicated to the constant improvement of WHISKAS® meals. Focusing on making them taste even better without ever sacrificing on the nutrition your cat needs to thrive.


  • Showcase site for WHISKAS® products
  • Showcase ongoing research being completed by WHISKAS® and WALTHAM®
  • Advertise specials to users
  • Allow users to complete online enquiry form


The final product is a great showcase for WHISKAS®, it effectively showcases products directly to the user from the homepage.

Secondary menu options give the user information about their cat as well as general info

Website screenshots

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Screen Shot 2014-05-19 at 1.52.28 PM

Product Page


Created whilst working for 140BBDO

Final Result


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With the hype around women posting #nomakeupselfies we took the opportunity to gain some positive brand exposure for the newly introduced Johnson’s® Adult Face Care Wipes.
  • Create exposure for a new product
  • Improve impression of Johnson’s® as a brand by giving back to a worthwhile cause
  • Interact with clients
  • Make users feel special by helping them donate to a great cause


The final site was a one page website that linked to user accounts a published all mentions of #nomakeupselfie from South Africa. R10 was donated to breast cancer for ever “selfie” posted.

Once we reached R30 000 we displayed a message of thanks and closed the campaign.

Simple as that!

Website screenshots

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Users posts using #nomakeupselfie

Created whilst working for 140BBDO

Final Result


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We were tasked with improving interaction between fans and Orlando Pirates.

We achieved this via a digital platform were users could submit videos and messages of support via Twitter, Facebook and Instagram. In return they could win various prizes and tickets to the derby match between Kaizer Chiefs and Orlando Pirates.

To improve traffic to the site and make it more appealing we produced 13 challenge videos with the Pirates players.

The videos can be seen here:

Challenge 2: http://youtu.be/rrbQHcuPTeY

Challenge 3: http://youtu.be/ogxlL6MXeWM

Challenge 4: http://youtu.be/1ZuSQZ3Swa4

Challenge 5: http://youtu.be/rIruBOYlx6k

Challenge 5b: http://youtu.be/WHaYIyWm1U8

Challenge 6: http://youtu.be/t_eG1jL7cnU

Challenge 7: http://youtu.be/o2uh6vyOJyc

Challenge 7b: http://youtu.be/OU7mVs4kYBM

Challenge 8: http://youtu.be/X0RK1Rs0v98

Challenge 9: http://youtu.be/ucGEm_qV0u4

Challenge 9b: http://youtu.be/8mpgrqmhU24

Challenge 10: http://youtu.be/ZuVu9JK6xpw

Challenge 11: http://youtu.be/0nI2iYQhYcU

Challenge 12: http://youtu.be/Tcr4lP9R7kI

Challenge 12b: http://youtu.be/tt9U2NA2JBI

The results was a huge increase in traffic to the site, we also dominated the youth market in Gauteng and achieved the goal of increasing user interaction with the club.

Website Screen Shots

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User Interaction via Twitter

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Registration Mechanic

Created whilst working for 140BBDO

Final Result


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VW Amarok

We were tasked with putting together a Facebook native “application” to showcase the new VW Amarok.


  • Keep user within Facebook
  • Showcase the different vehicle models
  • Account for slow connection speeds in South Africa
  • Allow user to book a test drive
  • Allow user to find one at his/her nearest dealer


We developed the page to work within Facebook and showcase the new vehicle. We payed specific attention to UX and made sure not to direct the user away from Facebook if it wasn’t entirely necessary.

The final product was simple yet effective it ran smoothly and transitioned nicely between the different models.

Finally we gave the user the opportunity to contact VW directly to organise a test drive all without leaving his or her Facebook page.

Website screenshots


Locate your dealer


 VW Amarok single cab


Final Result


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Audi Icon Experience

Approached by Audi SA`s advertising agency were were tasked with putting together a vehicle booking system, were they could invite select customers to test drive their vehicle of choice for a couple of days.

The system would check vehicle availability based on other users selection and then present the user with available days.

Once the user had selected his/her vehicle they were thanked and then rewarded with a gift


  • User engagement was crutial and so was UX the site would need to be easy to navigate and the process flow simple
  • Showcase the different vehicle models with the various specifications
  • Allow a user only to select a perticular vehcile only if it was avaialble
  • Allow user to book the test drive by inserting their details
  • Allow user to select the reward of choice at the end of the process


The site was hosted on a private server and was only accessible to select users. Each user was sent an introductory email with a unique URL constructed via an API that already contained the users information. This meant that after a user selected a vehicle all they needed to do was confirm their personal details.

Once a vehicle was selected and booked according to its available date the uses was asked to select from a variety of reward and gifts to thank them for taking part in the experience.

Website screenshots


Date select based on vehicle availability


 Pre-populated data via API


Final Result

Unfortunately I cannot share the URL with you as this project is intended for selected users only and is not publicly accessible

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