Pedigree dog food a leading brand in South Africa. At PEDIGREE®, everything they do is for the love of dogs. That’s why they are passionate about making the world a better place for dogs; from their dedication to understand their needs, to the foods they create that give them the nutrition they need to live to the fullest every day.


  • Showcase site for PEDIGREE® products
  • Showcase ongoing research being completed by PEDIGREE® and WALTHAM®
  • Advertise specials to users
  • Allow users to complete online enquiry form


The final product is a great showcase for PEDIGREE®, it effectively showcases products directly to the user from the homepage.

Secondary menu options give the user information about their dog as well as general info

Website screenshots

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Dog care section

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Product Page


Created whilst working for 140BBDO

Final Result

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