Jeremy Dixon#nomakeupselfie
With the hype around women posting #nomakeupselfies we took the opportunity to gain some positive brand exposure for the newly introduced Johnson’s® Adult Face Care Wipes.
Objective
- Create exposure for a new product
- Improve impression of Johnson’s® as a brand by giving back to a worthwhile cause
- Interact with clients
- Make users feel special by helping them donate to a great cause
Solution
The final site was a one page website that linked to user accounts a published all mentions of #nomakeupselfie from South Africa. R10 was donated to breast cancer for ever “selfie” posted.
Once we reached R30 000 we displayed a message of thanks and closed the campaign.
Simple as that!
Website screenshots
Users posts using #nomakeupselfie
Created whilst working for 140BBDO
Final Result
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