We were tasked with putting together a Facebook native “application” to showcase the new VW Amarok.
- Keep user within Facebook
- Showcase the different vehicle models
- Account for slow connection speeds in South Africa
- Allow user to book a test drive
- Allow user to find one at his/her nearest dealer
We developed the page to work within Facebook and showcase the new vehicle. We payed specific attention to UX and made sure not to direct the user away from Facebook if it wasn’t entirely necessary.
The final product was simple yet effective it ran smoothly and transitioned nicely between the different models.
Finally we gave the user the opportunity to contact VW directly to organise a test drive all without leaving his or her Facebook page.
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VW Amarok single cab